Decide which topics, sources and markets need attention
Once a month, a brand team chooses where the next content, PR and search effort goes. Bluemoon gives that decision observed evidence: what the answer engines say when buyers ask, which sources they rely on, and where competitors appear instead of you.
Three questions, once a month
The monthly decision is the same for every brand. What changes is the evidence you make it with.
- Which topics
- Where do the engines name us, and where are we absent? Visibility is broken down by topic, so a category you sell in but never appear for shows as a gap instead of disappearing into an average.
- Which sources
- Which domains and pages do the engines rely on for our topics, and are we on them? Cited sources are ranked by how often each engine uses them, with whether you can run ads there, pitch a placement or have to earn it.
- Which markets
- Where is the gap largest? Answers are collected from inside each country you sell in, so a market where you are named by one engine and absent from the others stands out on its own rather than blending into a global figure.
The evidence behind each decision
Four measurements, each with the answer count next to it. A dash means it was not measured, never that the answer was zero.
Visibility per topic and market
The share of answers that name your brand, by topic, by market and by engine, with the number of answers behind every share.
Recommended versus named
Being listed among six brands and being the one recommended are different outcomes. Every mention is stored with its role: recommended, listed, mentioned, caveated or absent.
Sources cited
The domains and URLs the engines relied on for each answer, ranked by frequency. The sources you are missing from are the first briefs.
Competitors detected
The competitors you listed and the brands the engines keep naming that you did not. New names are suggested from the answers themselves.
Read it in one place
The Overview: visibility over time, competitors as the engines see them, the domains they trust, and every stored answer behind the numbers.
Illustration, not a screen: your share of answers, how it moves, who is cited beside you, and the sources behind it.
The weekly report
A PDF every Monday, per domain, with the period and the answer count printed on it. Written so the person who did not log in can still make the decision.
- Visibility and recommendation rate for the period, per market and per engine, each with its answer count
- Who the engines named most on your topics, and where your position changed against them
- The sources cited most often for your topics, and which of them cite you
- What to do next: the open briefs in priority order, each with the questions and sources it comes from
Who does what with it
One workspace, four readers. Viewer, editor and admin roles are available on every plan.
Marketing lead
Makes the monthly call on topics, sources and markets from the report, and checks the following month whether the work moved the numbers.
Content
Takes the briefs that say publish or update a page: the questions to answer, the sources the engines already trust on the topic, and the intent weight behind it.
SEO
Takes the briefs that say correct a listing or fix a crawl problem, and reads which of your pages the engines cite and which they ignore.
PR
Takes the briefs that say earn a placement: the domains the engines rely on for your topics where a competitor is present and you are not.
The first month, in sequence
From an empty workspace to the first tracked change.
Choose a market and the questions
Pick the country and language your buyers ask in. Bluemoon generates brand-free questions from your site, in the buyer's words; keep them, edit them or add your own.
Read the first answers within the hour
Each question goes to the engines in your plan, from inside the market. The answers are stored in full with the sources they cited and the time they were collected.
Read the gaps
Topics where you are absent, questions where a competitor is recommended and you are only listed, sources the engines trust that do not mention you.
Brief the team
Each gap becomes a brief with the questions, engines and sources it comes from. Content, SEO and PR each take theirs.
Track the change
Collection continues daily. The report shows the rate before and after each completed brief, with counts, and anything inferred is labelled as such.
Questions brand teams ask
How many questions do we need to start?
Do we need all seven engines from day one?
What if the engines never name us?
How do we know a change came from our work?
Start with your market and your questions
Seven-day free trial. Keep or edit the generated questions and read the first answers within the hour.