Original studies, practical guides, honest comparisons

What we observe across answer engines, written so a marketing team can act on it. Every figure names its sample and its limits.

ProductAug 28, 20266 min read

Why Bluemoon never invents a number

AI visibility tools are easy to fake: a confident percentage with nothing behind it. Here is the rule we build every screen around, and what it costs us.

Engine notesSep 4, 20265 min read

How each answer engine cites its sources

Inline footnotes, a list at the end, or nothing at all. What a team can and cannot see about citations in ChatGPT, Perplexity, Gemini, Google AI Overviews, AI Mode and Claude, and which crawler each one sends.

ResearchAug 21, 20266 min read

What “observed” means: how we count a mention

Every rate in Bluemoon is built from stored answers. Here are the definitions behind the count, the limits of a daily sample, and the short list of things we infer instead of observe.

PlaybooksAug 14, 20266 min read

How to read an AI answer like an analyst

A stored answer holds more than your brand name. Five steps that take you from the question to the roles, the sources and the gap, and out the other side with one brief.

ProductAug 6, 20266 min read

What Agentic Web changes, and what it does not

Agentic Web serves approved Markdown to verified AI crawlers through a small CDN integration. What that changes for an agent reading your site, how we measure it, and the claims we refuse to make about it.

PlaybooksJul 30, 20266 min read

llms.txt, robots.txt and the 20-minute agent readiness checklist

Readiness is whether an engine can fetch and understand your pages, not how often it cites you. Six checks a web team can run in an afternoon, and the trade-offs hidden in the first one.

ResearchJul 16, 20266 min read

Why the same question gets a different answer in Zurich and Austin

Language, local sources, retailers and rules shape what an engine says. How to measure visibility per market without mistaking a translated keyword for a question a buyer asks.

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