bluemoon
Start free trial

Original studies, practical guides, honest comparisons

What we observe across answer engines, written so a marketing team can act on it. Every figure names its sample and its limits.

Original studies with their sample, method and limits stated up front.

Research6 min read

What “observed” means: how we count a mention

Every rate in Bluemoon is built from stored answers. Here are the definitions behind the count, the limits of a daily sample, and the short list of things we infer instead of observe.

Research6 min read

Why the same question gets a different answer in Zurich and Austin

Language, local sources, retailers and rules shape what an engine says. How to measure visibility per market without mistaking a translated keyword for a question a buyer asks.

Measure it on your own brand

Seven days free, your market and your questions, the first answers within the hour.

Start free trial

One cookie, for analytics

We use Google Analytics to see which pages people actually read. That is the only non-essential thing on this site: no advertising pixels, no third-party trackers, no data sold on. Nothing from Google loads until you allow it.

Zurich Intelligence AG runs this site from Zürich; analytics is processed by Google in the United States. Change your mind any time from the footer. Privacy.